Optimizing Sales with Printerval Advertising
Printerval provides two powerful advertising tools: Marketing and Google Ads. These features complement each other, helping sellers optimize product visibility, reach potential customers, and increase sales.
1. Google Ads – Prepaid Advertising
Google Ads is a prepaid advertising service that requires sellers to add funds in advance. Printerval will then create and manage ad campaigns on your behalf, optimizing them to promote your store and attract potential buyers.
How It Works:
- You set a minimum budget of $10 and make a prepayment.
- Printerval plans optimizes, and runs ad campaigns for your store.
- The system automatically distributes ads to maximize product exposure.
Benefits:
- Increase product visibility by displaying ads to potential buyers.
- Attract new customers, expanding your reach beyond existing shoppers.
- Boost sales by driving more traffic to your store, increasing conversion opportunities.
Example:
You run a fashion store and want to boost product visibility. You deposit $50 into Google Ads, and Printerval uses this budget to attract more visitors to your store, showcasing multiple products to maximize your chances of making sales.
2. Marketing – Performance-Based Advertising
Marketing helps increase product visibility without requiring upfront payments. Instead, the advertising fee is deducted from your commission only after a sale is made.
How It Works:
- You set a commission percentage for ads.
- When an order is placed, the system deducts the advertising fee based on your selected percentage.
- Products with higher commission rates receive greater exposure in prominent ad placements.
Benefits:
- Increase product exposure across multiple channels.
- There is no upfront cost; you only pay when a sale is made, allowing for better budget control.
- Multi-channel support, working alongside Google Ads for maximum reach.
Example:
You have a hoodie priced at $50 and want to promote it. You set a 4% Marketing commission ($2 per order). When a sale occurs, the system automatically deducts $2 from your profit to continue advertising the product.
3. Combining Google Ads & Marketing – Optimizing Your Ads
Using Google Ads and Marketing together allows for a flexible advertising strategy, helping you attract new customers while optimizing product visibility.
- Google Ads draws in potential buyers to your store.
- Marketing boosts products with higher commission rates, increasing their visibility compared to other listings.
Example Scenario:
You operate a fashion store with three main products:
- Hoodie – $50
- T-shirt – $25
- Beanie – $20
You set:
- Google Ads budget: $50 to attract customers to your store.
- Marketing commissions:
- Hoodie: 4% ($2 per order)
- T-shirt: 2% ($0.50 per order)
- Beanie: 1% ($0.20 per order)
Cost Allocation:
- Initially, Google Ads distributes the budget evenly across all products.
- If a product has a higher Marketing commission (e.g., the hoodie at 4%), it receives more promotion than other items.
- If Google Ads spends $10 on hoodies, after applying Marketing, the total spend increases to $12 ($10 from Google Ads + $2 from Marketing), making the hoodie more visible than other products.
Total Costs:
- Google Ads spend: $50 (prepaid, applies to the entire store).
- Marketing deductions (from commissions after sales):
- Hoodie: $2 x 10 orders = $20
- T-shirt: $0.50 x 8 orders = $4
- Beanie: $0.20 x 5 orders = $1
- Total Marketing cost: $25
- Total ad spend: $75 for 23 orders, averaging $3.26 per order.
Results:
- Google Ads attracts visitors to your store.
- Marketing prioritizes the hoodie due to its higher commission rate.
- You only pay the Marketing fee when a sale occurs, ensuring better cost management.
Summary:
- Google Ads: Prepaid service that promotes your entire store.
- Marketing: Commission-based system that boosts specific products with higher visibility.
